The 3 WHYs of “Ethical Influence”

19 minutes · 2018

Listen to the full episode here:

Welcome to the All Selling Aside podcast, brought to you by ! If you want a free demo of the world’s most user-friendly mobile texting software, check out this link . I’m your host, Alex Mandossian , and I’m excited to share potentially life-changing insights into how you can ethically influence others in your personal or professional life.

Today, you’ll learn three key insights that are critical to making you a highly skilled ethical influencer:

There are three questions that enroll clients like crazy.
Relevance, credibility, and urgency are your three allies to all sales and enrollments.
There’s a simple three-step outline for any platform-selling talk or presentation.
In 2016, in Sao Paulo, Brazil, in front of 850 crazy, outrageously influential and enthusiastic Brazilians. I was there for the first time for what’s called Guerrilla Business Intensive. It’s a three-day intensive that starts at 8 AM and goes until 10 or 10:30 PM each day. On day two, I was making a mention that Brazil is the 8th largest sovereign nation in terms of GDP, but 1st in natural resources. In other words, Brazil is a testament to unmet potential. The key to any nation’s success is entrepreneurship.

I asked everyone in the audience to raise their hands if they believe that Brazil is a first-world nation. Only about 20% of the hands went up. I then asked them to raise their hands if they believe that Brazil is a third-world nation, and the majority of the hands went up. This is a problem, because believing that you live in a third-world nation gives you mental constraints to never meet your potential.

Finally, I asked them to raise their hands if they were passionate and committed. All the hands went up. At this point, I explained to them that passion doesn’t produce commitment. Instead, commitment produces passion. The lesson you should take away from this is that to meet and exceed your potential, you need templates to make your life easier when you’re presenting ethical influence strategies or opportunities to an audience.

Let’s move onto my three-part formula, which I’ve been using successfully for over a decade. It starts with “why,” and involves three questions. First, ask yourself, “why this?” In other words, why this offer or presentation? Second, “why me?” This is about why you’re uniquely qualified to offer this. Finally, ask yourself, “why now?” Why is now the right time, instead of next week or next month?

Tune into this episode to learn more about all of these points, and how following the principles I describe throughout this podcast will spare you the frustration and disappointment of being rejected by future prospects.


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