Three Reasons Why People Won’t Buy

25 minutes · 2018

Listen to the full episode here:

Today, you’ll learn three key insights that are critical to making you a highly skilled ethical influencer:

• What you sell isn’t as important at how you sell it.
• Context is more decisive than content when it comes to ethical influence.
• Expanding your comfort zone isn’t as terrifying as breaking through your comfort zone.
Welcome to the All Selling Aside podcast, brought to you by ! If you want a free demo of the world’s most user-friendly mobile texting software, check out this link . I’m your host, Alex Mandossian , and I’m excited to share potentially life-changing insights into how you can ethically influence others in your personal or professional life.

In 2016, a former partner and I had launched a product that we had worked on for about a year. We grew a list of 85,000 people, and during our two-week launch based on Jeff Walker’s Product Launch Formula , we expected to generate $2 million to $3 million. Instead, we generated less than $400,000 in gross sales—and we were over $400,000 in debt! To break even, we would have needed to make almost double that amount. I was embarrassed, demoralized, and humiliated, and nobody seemed to care.


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