165 A Disruptive Innovation: Gitte Pedersen on Leveraging RNA to Revolutionize Cancer Care with Per
51 minutes · 2018
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Gitte Pedersen is on a mission to revolutionize cancer treatment. Co-founded of Genomic Expression, Gitte and her brother Morton discovered that different people need different treatments depending on their RNA. Their innovation takes on Big Pharma, which Gitte says wastes $70 billion per year on inffective oncology drugs. She shares her journey as a female entrepreneur, how to eliminate your fears, how to raise venture capital, and what it was like on Sir Richard Branson’s Necker Island.