109: LinkedIn Marketing And The Art Of Generating Leads with Jake Jorgovan
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Mistakes are necessary steps to success. Jake Jorgovan knows that too well. Before becoming the founder of Lead Cookie, a lead generation services company, he started his career leaving one business after the other. But without giving up and getting discouraged, he eventually landed on a job that has his strong suit: sales consulting. Jake imparts knowledge on LinkedIn marketing, from where to begin to how to generate results. He teaches three important things that will get you leads through optimizing your profile, getting sales navigator, putting out content, and more. He also touches on topics like video content and crushing contact requests. Overall, he highlights the concept of your value proposition, which is about finding your niche and watching it multiply your efforts.