104: Respect-Based Marketing: Installing Buying Beliefs with Bastian Ernst
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Businesses is relationship between people, and selling is not about pushing people and putting a lot of sales pressure on the sales event, the sales page, the sales call, and so on. It's all about creating a marketing strategy and creating messaging and communication that is all-around, installing buying beliefs. That’s what respect-based marketing is all about. CEO and Founder of Wild Audience Bastian Ernst explains respect-based marketing is offering something to relevant to a person that solves that person's problem. Bastian says if you do that, that person will actually thank you and appreciate you, and you don't push anything onto someone. Learn more about respect-based marketing and how you can pull people into your sphere of influence so that they want to make the move and actually talk to you and buy from you.