102: Solving Pain Problems: Replacing Pain With Success with Extus Justin
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There are a lot of businesses you might like to go into, but coaching consultant Extus Justin says the one that you should go into is the one that is solving pain problems for other people. Offering coaching and advice and going out and saying, “Here’s what I want to help someone with,” is a route that can lead to failure. Instead, you should try to find what people are struggling with and figure out how you can make them realize their problem and want to solve it. Extus says your job is to take away the pain and replace it with success, and that’s when you start to see results because that's what people want.