78: Serve Instead Of Sell: A Publicity Boost Tactic with Josh Elledge
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How do you start in PR? This question eats up any entrepreneur if they don’t get the answer right. The first thing about PR is having a clear message that you want to send out to your clients. Josh Elledge, Founder of Savings Angel, helps you define yourself in one line so that the media puts focus on you at your first shot and goes all in. Another key to remember is that you need to be the authority in the subject that you are talking about, otherwise people will think you are not important or impactful. Serve people instead of selling to them is one of Josh’s key philosophy as business owner. He shares fantastic tactics on how he helps people set up for a huge publicity boost.