Steve Olsher - Profiting from Podcasts - Module 2 - Positioning: Creating Powerful "Hooks"
33 minutes · 2018
In Module #2, we shift to discussing how to create powerful 'Hooks', the topics/talking points you will focus on, the benefits the audience will realize when listening to you and the core Takeaways listeners can apply to either their life or business and the results they'll realize when doing so.
Before you can share your brilliance, you must capture the attention of the hosts and producers who have the power to say ‘YES! We’d love to have you on our show!’ This requires you to create captivating ‘hooks’ that evoke an emotional response (can be either positive or negative) and opens the door to a meaningful discussion. With interest secured, the next step is to articulate the benefits the audience will realize from listening to your teachings and the core Takeaways they can implement.