Steve Olsher - Profiting from Podcasts - Module 7 - Enrollment Strategies aka "Show me the Money!"
42 minutes · 2018
In Module #7 we shift into the 3rd phase of the Profiting From Podcasts training, Profiting. This phase focuses on teaching you how to monetize your visibility by 'bouncing' passive listeners into your eco-system and creating loyal, borderline fanatic customers.
Generating meaningful visibility is an important first step on the path towards establishing yourself as a recognizable expert in your niche. However, being ‘seen’ is not your ultimate goal – monetization is.
Without adequate capital, you will be unable to market your products, programs and services and reach those who are waiting for you. The monetization process begins with ‘bouncing’ passive listeners into your eco-system by leveraging one, or preferably all, of the four core Enrollment Strategies.
Monetization can only happen once you are able to have a meaningful dialogue with potential customers. Unless you have the opportunity to have a discussion with prospects and cultivate interest in your offerings, you stand zero chance of being able to generate revenue.
Generating revenue is the by-product of effectively implementing one of the four core Enrollment Strategies. These include:
1) Driving listeners to your website where you can ‘pixel’ and, subsequently, re-target them.
2) Encouraging listeners to connect with you on Social Media.
3) Capturing listeners’ names and email addresses through the offering of irresistible ‘lead magnets’.
And, 4) Inviting listeners to join you for an Exploration Session.
We dive deep into each Enrollment Strategy and, specifically, creating irresistible lead magnets that leverage the three fundamental elements of every effective 'ethical bribe'.