HOW TO OPTIMIZE YOUR WEBSITE AND BOOST SALES

48:05 · 2019

Listen to the full episode here
http://www.dougmorneau.com/podcasts/113

Tips on how to optimize your website and boost sales by Jon MacDonald


• We help brands to convert more of their existing website traffic into customers.
• I think it’s important to think about how you can bring the consumer into the process of understanding where the challenges are and why they’re not converting and what they’re thinking.
• I think that’s where we see most brands have challenges right at the outset is, that they’re not even involving the consumer in their decision-making process.
• We can come up with hypotheses all day long around what the challenges are, and how we think those could be resolved and why they exist. But in the end, what you really want to do is test it.
• One of the things we always say brands should start with is, just doing annotations and analytics.
• So, really it varies based on each individual site and that’s why collecting data is so important, that it’s specific to your site visitors. Also why best practices have become less and less effective.
• I’d say a little bit of optimization before you drive traffic goes a long way.
• You’d be surprised by the number of times we go into a client and we say, “Okay, we’re going to find user testers, we need to know who your ideal customer is.” And they can’t give us a clear persona.

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HOW TO OPTIMIZE YOUR WEBSITE AND BOOST SALES

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HOW TO OPTIMIZE YOUR WEBSITE AND BOOST SALES

I think it’s important to think about how you can bring the consumer into the process of understanding where the challenges are and why they’re not converting and what they’re thinking.

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Doug:Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we’re going to talk about something that we haven’t discussed before in the podcast, or not least in depth, and that is optimization. The fact is that 98% of the website visitors to your site and my site won’t buy from you today. So, our guest is going to do a deep dive and explain to you what the opportunities are to change those numbers around in your favor.

I had a great conversation with Jon leading up to this interview. What I want you to think about is, we’re going to talk about top of the sales funnel. When you think about people coming to your website, we’re talking about the first chance they have to be exposed to your business online. If you can increase those numbers, even if it’s a few percent here and there, just think of what impact that would have as people walk through your sales funnel, sign up for your newsletter, sign up for your lead magnets, and work through that process. It’s going to have a significant increase in the bottom line for you.

So a more formal introduction to Jon. Jon MacDonald is the founder and the president of a company called The Good, TheGood.com. It is a conversion rate optimization firm, that helps brands convert more of their existing website traffic into buyers. If you want to learn how to get more people who hit your website to buy from you, then I would say stay tuned.

The Good has unlocked the results for some amazing, large online companies and brands such as Nike, Adobe, Xerox, The Economist, and more. All you need to do is visit their website, and it’s really the who’s who of online retailers. Jon regularly contributed content and optimization conversion


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