36:43 · 2019

Listen to the full episode here

Tips on how to improve sales with AI-powered CRM from Adam Honig

• Spiro is a sales automation CRM that uses artificial intelligence to organize your contacts, reach more prospects and close bigger deals.
• I was presenting at a conference and I asked a bunch of salespeople to raise their hands if they liked CRM and one guy threw something at me.
• Yeah. So, our vision is, well, what if there was a CRM that nobody actually had to use?
• And what we learned by working with this particular client is that they were literally able to speak to 30% more prospects during the week.
• There are so many distractions in today’s world. Can you really have time to focus and think about what’s super important? And that’s one of the things that Spiro helps you with because it’s constantly looking at the data to say, “Where are these gaps of things that you need to do?”
• As a sales person who gets paid upon the success of their actions, you want to just keep taking more actions and not typing in data. So that’s kind of what it’s about.
• Somebody who’s dealing with lots of small transactions is going to have a different experience than somebody who’s selling a few big deals. And so, Spiro notices those things over time it just gets stronger, and stronger in terms of what it recommends.
• Spiro can give you push alerts about actions that you need to take. Also, within the app itself, there’s a self-writing to do list, which is literally a log of everybody that Spiro thinks that you need to follow up with.
• Frankly, it’s so cheap to provide data storage. I don’t know why anybody charges that way.
• Well, one of my pet peeves is people who get worried about like, AI taking over the world.

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Spiro is a sales automation CRM that uses artificial intelligence to organize your contacts, reach more prospects and close bigger deals.

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Doug:Well, welcome back listeners to another episode of Real Marketing Real Fast.

I really don’t know the best way to introduce you to the topic today, because as you all know, I’m a huge fan of technology, and leveraging technology for sales, and marketing and the guest that I just spoke to in this episode that you’re gonna hear shortly, absolutely blew my mind. It’s not very often that I pause, because I’m not sure what the next question should be, but I was just taken back and overwhelmed. I can’t imagine what our sales and the marketing world’s going to look like using his technology.

When I say, “Hey Siri, what sales prospects should I call today?” And Siri’s using his software sorts out the most likely prospect is closest to buying my product or service and sends me their name and phone number to follow up. So, that’s we’re going to talk about today.

We’re gonna talk about sales, and marketing and my guest kind of got in the studio to do this. His name is Adam Honig, and he is the founder of a company called Spiro, Spiro’s technology.

It’s a CRM company that’s focused on breathing new life into sales technology to help salespeople like you, and I reach new heights. So, Adam has worked in the tech space for over 25 years, building companies that have delivered enterprise software solutions as well as deliver

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