51:10 · 2019

Listen to the full episode here

Tips on creating more traffic and revenue with effective SEO by Jeremiah Smith

• Google is now looking at something called user engagement metrics as the number one ranking factor, meaning it’s the strongest thing that influences the way your site’s going to rank in Google.
• Within the past couple of years, Google has just kind of silently swapped out their algorithm-based engine with an artificially intelligent engine.
• Links are really a big part of SEO and have been for a long time.
• So it’s a little creepy, a little scary to some people, but really we don’t need to think of it as something that is outside of us thinking about us, as much as it is something that is being fed by us.
• And one of the words in Google’s mission statement and brand promise is “information.” They want to organize the world’s information.
• So what I like to do, is just to a large degree, let go and kind of trust Google.
• He’s the Wizard of Moz is what they call him. He taught me so much about SEO just through his blog. He actually recently said that best practices used to be a thing, but now the new best practice is testing, A/B testing.
• So, what I’ve found is that if we go back to the good old fashioned thing that still works with human beings, then it actually works really well for link building as well, and that is PR.
• But those private blog networks are a mess, and they’re a scam. I see a lot of that kind of stuff going on. We have to be really careful and shield our clients from that

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As far as effective SEO is concerned, Google is now looking at user engagement metrics as the number one #ranking factor.

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Doug: Well, welcome back. Let’s listen to another episode of Real Marketing Real Fast. Today we’re going to talk about SEO, but we’re going to cover a couple different angles of SEO that we haven’t talked about before. One is the new user metric that Google’s using, the number one metric, which is user engagement. We’re going to talk a little bit about testing keywords, and then artificial intelligence and how Google is now using this as a key part of their algorithm, well not their algorithm but the determining factor of how your website and my website gets ranked.

Doug: So my guest today is Jeremiah Smith. He is the founder of a company called SimpleTiger. It’s a boutique digital marketing agency that specializes in SEO for startups. For the last 12 years, Jeremiah has helped companies like, Shopify, NBC, MTV, E*Trade, LG, and Sports Illustrated to see significant gains in their search results, organic traffic, and revenue. During his time growing SimpleTiger, Jeremiah has seen firsthand how clients have been unsuccessfully burned by other agencies, or in the past confused by misleading SEO strategies. The SEO industry is plagued with lots of smoke and mirrors, black-hat techniques, and a lack of transparency. Jeremiah’s mission is to open up about what many other SEO marketers and agencies won’t share, the best practices and frameworks that actually work. So people ask him, “Well, why share this?” And he believes that transparency is much needed in this industry where c

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