USING YOUR WEB PRESENCE TO MAKE THE WORLD A BETTER PLACE

41:31 · 2019

Listen to the full episode here
http://www.dougmorneau.com/podcasts/using-your-web-presence-to-make-the-world-a-better-place

Tips on using your web presence to make the world a better place with Chris Yoko


• You could use your web presence to do something, whether it’s to be a little bit more charitable, a little bit more sustainable, a little bit more in favor of generating more opportunity for people throughout the entirety of their journey.
• We work exclusively with organizations that have a passion or a purpose beyond mere profit.
• Here’s the real tangible impact of the work we did, that we would’ve never known if we hadn’t thought about the kind of stress that this puts on people and how we remove that. That tends to be more meaningful for a lot of people.
• Here’s how we make an impact, and here’s how we help people. Saying that tends to transform a lot of your messaging.
• But if you’re punching through [your target] and really aiming for the purpose that falls behind it, you’re going to find your follow through is much stronger. You’re going to find your outcomes are much better.
• You can use that kind of language on your web site, and it might be really attractive and it might seem like a differentiator. But if it’s not authentic and it’s not true to who you are, none of that converts into an actual business opportunity.
• So if you can make sure that from a standpoint of their role, they check the boxes they need to in terms of business results, and then you give them an emotional reason to also connect with that mission. You’re only going to find more success.
• I’m really excited about is the fact that we get to bring that level of personal alignment for our team into a greater arena of opportunities in terms of the clients that we work with.

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USING YOUR WEB PRESENCE TO MAKE THE WORLD A BETTER PLACE

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USING YOUR WEB PRESENCE TO MAKE THE WORLD A BETTER PLACE

You could use your web presence to do something and make the world a better place

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Doug:Well welcome back listeners to another episode of Real Marketing Real Fast. Today I’ve got joining me Chris Yoko, who is the CEO of Yoko Co. Now I was introduced to Chris, and I took a look at his background and am quite excited. He’s an expert in digital marketing and web design, but his company has a slightly different focus and ed that they spend time focusing on social responsibility and company culture. I think you’re going to enjoy this podcast episode as you listen to Chris and how they made some changes in their business that had a significant impact to both the bottom line, so increased profits, less stress with clients, a better relationship with clients, and a more engaged and more enthusiastic team and staff. So without further ado, I’d like to welcome Chris Yoko to the Real Marketing Real Fast podcast today.

Doug:Well, hey, welcome to the Real Marketing Real Fast podcast today. Chris, super happy to have you on the show.

Chris Yoko:Thanks for having me Doug, happy to be here.

Doug:So one of the things that I noticed right off the bat when I started looking at you and your company and what you’re doing, were two things that really stuck out, and they were that you focus on company culture and social responsibility. And then it kind of went into the business topics below that, and one that’s dear to my heart, digital marketing.S

Genre: PODCASTING


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