Ben Allen, Chief Executive Officer, BinSentry, A DotCom Magazine Interview
About Ben Allen and BinSentry:
Ben is known for his expertise in leading hardware, software, and AgTech companies and for maintaining strong relationships with investors. He has a track record of rapidly generating revenue, scaling startup companies for growth, and negotiating strategic partnership deals with Fortune 100 companies.
Ben is an executive leader with a passion for recruiting, hiring, coaching, and retaining top talent to excel in rapidly evolving business and economic environments. He is recognized for building loyal and engaged teams who continuously exceed expectations of investors and customers as well as achieve personal success and professional promotions.
Ben was recruited to lead BinSentry after his successful run as Head of Global Market Development at Indigo Ag, an AgTech startup that he helped grow from $300M in 2017 to $3B in 2021. Prior to that role, Ben was recruited and turned around Agri-Trend’s Agri-Data software organization in preparation for a transaction. Due to his efforts Trimble (NASDAQ: TRMB) acquired Agri-Trend in 2015.
In 2010 Ben joined Advanced Micro Devices (NASDAQ: AMD) where he negotiated and supported multiple multibillion dollar global deals. This success led to Ben serving on a 6-member executive turnaround team charged with restructuring and re-aligning costs across the 14,000-person company.
At a young age, Ben developed a passion for the agriculture industry while working in the family commodity trading business. In the challenging months following 9/11, Ben raised $1M+ in venture funding to create a contract farming offering that grew to manage 80,000+ acres in the Midwest, becoming one of the largest grain producing operations in the United States.
BinSentry’s mission is to build the Feed Mill of the Future to support Supply Chain Efficiency, Worker Safety, and Environmental Sustainability.
Their best-in-class 3D optical sensors provide the most accurate and reliable feed inventory data that is fed into proprietary software tools focused on improving feed management decision-making through notifications, suggestions, and advanced reporting supported by artificial intelligence, machine learning, and cloud computing.
With BinSentry’s innovative technology, feed mills and producers are reducing feed waste and miles traveled, optimizing truck loads, and eliminating accidents from climbing bins as they work to provide high-quality protein for a growing global population.
In 2017, the founders of BinSentry noticed that while nearly $100B in animal feed was moving annually through North America, there was almost no visibility into the supply chain. Workers at the farm were literally throwing rocks at feed bins and listening to the sounds in an attempt to figure out if the bin was empty or full. As an alternative, most businesses require their employees to climb bin ladders regularly to look down into the darkness and try to judge the feed inventory levels, but this practice is both dangerous and inaccurate.
Today, BinSentry’s 3D sensor is the best on the market, offering the highest accuracy and reliability in the rough and tumble world of agriculture. It installs in 15 minutes, uses solar power, and connects to the cloud via cellular networks. With thousands of units installed around the globe, BinSentry literally sees more animal feed inventory data than any other entity in the world. This data stream al