Brad Casper is the CEO and co-Founder of Heart & Soul Marketing, the fiercely independent boutique agency for challenger brands that uses strategy, art, science, and your unique voices to create purpose-driven business solutions, while being a positive force for change.
With a lifetime of experience on the other side of the table, Brad knows what matters to brands and marketers most, which led him to create Heart & Soul. Beyond that, he also recognizes many of the modern pain points that both agencies and brands face, and that all actionable solutions must have a heartbeat & conscious to truly make a difference. He’s now stepping out from established leadership roles in previous companies to pursue his entrepreneurial spirit while helping challenger brands compete against legacy brands and market leaders.
A leading business executive across industries, Brad has a diverse track record of success leading some of the world’s most iconic brands like Tide, Dial, Olay, Pampers, Pantene, Arm & Hammer, Trojan, First Response, and Right Guard. He has run large, well-resourced companies, as well as entrepreneurial, smaller ones -- publicly traded, private, and private-equity backed. Previously, he has served in several client side leadership roles, including: CEO of Dogswell, a private-equity backed pet food company located in Los Angeles; Executive Chairman of Dymatize Nutrition, a private-equity backed sports nutrition business in Dallas; President of the
Phoenix Suns; President and Chief Executive Officer of The Dial Corporation in Scottsdale, Arizona; President of Church & Dwight in Princeton, New Jersey; and more than 16 years at Procter & Gamble in a variety of leadership positions domestically and globally.
Brad Casper received his Bachelor of Science degree in Finance from Virginia Tech University, where he continues to serve as an advisor on the Pamplin School of Business and Chair of the Student Engagement Committee. He has also been involved in a significant number of community roles in Arizona, and remains a Board member with the Greater Phoenix Leadership (GPL) organization.
At Heart & Soul, our purpose is to help challenger brands find their way to human hearts and minds. We believe in using creativity and analytics to solve complex business problems and social challenges. We take great pride in thinking differently, pushing ourselves and our solutions to bring about change for our clients and for our company. It’s the Heart & Soul of what we do.
We are the fiercely independent boutique marketing agency fit for brands who want to transform. Contact us to see the difference Heart & Soul can make for your brand today.
We work with market leaders and challenger brands to help them discover—or rediscover—their purpose, as well as what makes them stand out. We help them establish their vision, craft their story, and deliver it to real people in real time. And that gets real results.
Heart & Soul is designed to be different and that’s what clients love about us. We use truths that are human, creative that’s culture shifting, and a media reach that’s national, while still delivering personalized experiences. Bottom line, we help brands drive conversion through human connection. Plus, we break the agency mold by doing all of it quickly, efficiently, and affordably.