Carol Hoover, Owner, Trio Now, A DotCom Magazine Exclusive Interview
About Carol Hoover and Trio Now:
With a long-standing career in the advertising, publishing and corporate identity arena, I have also branched out into environmental habitat-preservation and social justice fields of work. I have been principal of and have helped found several businesses. One, Triad Inc. was an internationally recognized corporate identity and design firm. Triad formed identities that lasted well into the future during the growth of the high-tech industry. Clients such as Electronic Arts, Novell, Bank of America, Torani Italian Syrups, Pacific Telesis and Fireman’s Fund Insurance Companies have all experienced successful award-winning campaigns working with Triad. That business has morphed into an independent consultancy, which is called Trio Now. With a great interest in the eco-aspects of the burgeoning organic and sustainable food practices industries, I am proud to be a founding partner in helping 1foodsource maintain its commitment in promoting sustainable and environmentally conscious companies with their marketing and branding strategies. I have also helped to found and am active with a non-profit organization, the Eyak Preservation Council, based in Cordova, Alaska. Working with co-founder Dune Lankard, we have helped stop clearcutting practices, and preserved over 765,000 acres of rainforest so far, by offering viable economic alternatives, and halted short-term destructive development in one of the most pristine wild salmon habitat areas on the planet – the Copper River and Prince William Sound watersheds.
Great design and long-lasting branding strategies for good causes and clients remain my passion. I strive for win-win-win solutions, for the long term.
Trio is a concept-driven creative consultancy. We specialize in progressive branding, identity systems, naming, marketing, packaging, events, licensing, product development, nonprofits, social justice campaigns — and fine design.
Our goal is to work with clients and campaigns that deliver successful results, and show a great respect for the environment, human rights, sustainable solutions, and social justice. Much of Trio’s work has a “giving back” component.