30:03 · 2018

Listen to the full episode here:

Three Keys

• Email is still one of the most effective marketing tools
• To be more effective with email, segment your data
• Streamline your data – pull your data silos together

Click to Tweet: Email Marketing Automation Drives Better Leads and Sales with Tink Taylor See:

Meet Tink Taylor

Tink Taylor is the founder and president of dotmailer and dotDigital Group. He has 20 years experience in the field of digital communications, and has introduced digital marketing to companies large and small. He has been pivotal in the development of digital marketing since the onset, both in the UK and the US. Serving as a key and influential member of the UK Direct Marketing Association, Email Market and Counsel, and also the Internet Advertising Bureau since 2006. Tink has also judge the email, mobile, and agency category at the UK DMA awards for over half a decade.

In 2014, he was elected as the advisory committee member of the board of the US Direct Marketing Association’s email experience counsel. He constantly strives to help individuals, organizations, and the industry as a whole to develop and progress acting as a serial tech advisor and an investor outside of dotMailer. Welcome this afternoon.

Tink: Hi. Nice to be here.

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