EP 112: Speaking the Secret Language of Your Ideal Customers with Jeffrey Shaw

59:56 · 2018

Listen to the full episode here::

In this episode, Devi chats with Jeffrey Shaw about “Speaking the Secret Language of Your Ideal Customers”. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

Devi and Jeffrey discuss:

The story of how Jeffrey went from having a failing photography business to a highly successful one
Lingo and why it is critical to your success
Knowing your ideal customer's values
How defining your ideal customer begins with you
The powerful question of “Who will love that?”
The impact of empathy in building your business
The unique way that Jeffrey structured his book 
Jeffrey's tour of Bergdorf Goodman and what he learned 
How your pricing may be causing you to attract cost-conscious customers
Busting up the Pareto principle
The secret language of IKEA
Why people may choose to work with you
The gift of giving before someone asks
How to know if you are not speaking your customer’s Lingo
Jeffrey's 5 step process for Speaking the secret language of your ideal customers and making your business irresistible
The impact of Style on your business
Pricing triggers
The main mistake that Jeffrey sees people make around the Lingo that they use in their business
What to consider when building your website
Writing like you speak rather than in someone else's voice
Why you may want to reverse whatever you write
Leveraging your natural being
Why you may want to do everything “ backwards” as a Spiritual Entrepreneur

and more…

Connect with Jeffrey on his website @ JeffreyShaw.com/spiritual

Get Jeffrey’s Book “Lingo: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible” on Amazon @ https://amzn.to/2NyjmdM Resources Mentioned:

The kid’s toy that we were speaking about in this episode is a Hoberman Sphere: https://en.wikipedia.org/wiki/Hoberman_sphere


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