EP 134: LinkedIn Advertising with AJ Wilcox

34:39 · 2018

Listen to the full episode here::

In this episode, Devi chats with AJ Wilcox about "LinkedIn Advertising and Entrepreneurial Journey". AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Devi and AJ discuss:

• AJ’s entrepreneurial journey
• Taking a leap into Spiritual Entrepreneurship
• LinkedIn as a great platform
• LinkedIn as a reflection of our professional life
• Demographics for LinkedIn
• How LinkedIn works in growing your network
• “First-degree connection” on LinkedIn
• How “Pulse Feed” works
• Success stories or anecdotes on LinkedIn
• Advertising on LinkedIn
• LinkedIn Ads features
• A.M.O. (Audience, Message, Offer)
• Having the right offers on LinkedIn Ads
• “Sponsored content” on the newsfeed
• “Text Ads” on LinkedIn
• “Sponsored In Mail” on LinkedIn
• Setting up a new campaign on LinkedIn
• Defining your audience on LinkedIn
• Rapportive or Sales Navigator as an extension for LinkedIn
• “3 Segments” of Business on LinkedIn
• Spiritual practices for business
• Acts of service for others

and more...

Connect with AJ @ b2linked.com


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