Episode 079: Love-Based Copywriting with Michele PW

37:13 · 2018

Listen to the full episode here::

In this episode, Devi chats with Michele PW about Love-Based Copywriting for Spiritual Entrepreneurs. Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction.

Devi and Michele discuss:

Direct Response Copy
Selling yourself "one to many" through copy
Love-Based Copy vs Fear-Based Copy
What emotions to tap into to persuade someone
Why some marketing feels inauthentic and slimy
The steps to take to persuade someone through your marketing
How to identify your ideal client
The difference between an ideal client vs. niche or target market
How to connect with your ideal client
The things we do to avoid pain in our lives
Feeling our fear-based emotions for healing
Why fear-based marketing can cause buyer’s remorse
The reason why fear-based marketing strategies are not working anymore
Knowing your mindset and your “come from”
The importance of "coming from" abundance in your copy and marketing
Exercises to help you to shift your fear-based emotions
Your public authentic persona and voice vs. your personal persona and when to use each one
What is important to know about long page sales letters
What people need in order to make a decision
The delivery mediums for love-based copy
Rituals that Michele uses for writing books & copy
Writing out who your ideal client is
How to get into a mindset of abundance before writing your copy

and more…

Connect with Michele PW on her website @ lovebasedbiz.com

To grab your free book "How to Start a Business You Love & That Loves You Back," visit LoveBasedBiz.com

Enjoy episodes of Michele’s podcast, Love-Based Money @ http://lovebasedbiz.com/series/lovebasedmoney/


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