Lisa Bichsel, Owner & Founder, BMMG A DotCom Magazine Exclusive Interview
About Lisa Bichsel and BMMG:
Experienced healthcare marketer with over 35 years in commercialization activities in the medical device and biotech industries. With a diverse background including ophthalmology, podiatry, orthopedics, neurosurgery, radiology, healthcare finance, emergency medicine, cardiology and gastroenterology, Lisa brings a wealth of knowledge and experience in managing all facets of the downstream function from strategy to tactical execution. Lisa specializes in out-of-the-box marketing thinking, successfully positioning both companies and their offerings uniquely in the market. Lisa has a special focus in the area of consumer outreach and referring physician education. With customers as diverse as freestanding endoscopy centers to health systems to government agencies, Lisa brings creativity and a successful record of finding the right formula to achieve results.
Bichsel Medical Marketing Group (BMMG) is a company dedicated to helping med device and biotech start-ups commercialize their innovations.
As is typically the case, our clients have focused on the development of their disruptive technology, its clinical trials, and securing FDA clearance. They run lean when it comes to marketing, so prefer to outsource marketing leadership and commercial execution to BMMG.
We often hold positions as the interim VP of Marketing, as well as fully functioning marketing department. We operate seamlessly as an extension of your company and interface daily with your staff, as if we were full-time employees – but without the impact to your staffing headcount.