Mark Dancer, CEO, Network for Business Innovation A DotCom Magazine Exclusive Interview
About Mark Dancer and Network for Business Innovation:
The coming age of business innovation is going to be a wild and exciting ride, and I founded the Network for Business Innovation to help lead the charge. My work researching and writing Innovate to Dominate: The 12th Edition of the Facing the Forces of Change® Series is a road map for every business innovator.
The most potent business innovations will harness technology and human capabilities, and align with social, economic, and global trends. By helping customers redefine how they do their work, how they learn as an organization, and as people, and how they source solutions, business innovators will set new standards for success.
B2B companies can help lead the charge. I have a simple definition for B2B innovation - it's about businesses that support businesses working to help them survive and thrive in the modern world. By helping business customers find their way, B2B players can identify innovations for their own company.
The future of business is up for grabs, and I encourage you to reach out with your ideas and priorities.
The Network for Business Innovation is on a mission to drive awareness, advocacy, and excellence around the discipline and practice of business innovation. Disruption, disintermediation, digital transformation, and social trends are impacting customer experiences, go-to-market possibilities, and business model design. However, there are very few precedents for business innovators to follow. We are working with market leaders, industry associations, universities, and social organizations to gather experiences, thought leadership, ideas, and solutions. Our blog and podcasts help us connect game-changing ideas with practical advice and innovation best practices. We draw on thirty years of channel design experience across a vast range of industries in developed and emerging markets to develop actionable plans. We lead with ideas, add knowledge, and push for progress.