2021 | 6:27 | BUSINESS |

Welcome to the last episode of our Sales Funnel Video series. I’m Mark Neace, CEO for SyncLab Media here in Addison, Texas at Venture X Dallas by the Galleria.

We hope you have enjoyed all our videos on how to use video content to make your sales funnel perform better and close more business. However..we are not quite finished.

As was clearly outlined in this series, video marketing is now critical to sustaining your business. It also takes a real commitment to develop and then follow an effective video strategy.

This commitment includes time, effort, AND adequate funding.

A word of effective video strategy is a long term effort. Just like any other form of marketing, it takes time for video content to take hold and to start making a measurable impact on your results.

And, your results can fluctuate based on several factors, especially how much of a budget is put behind supporting your video content through promoted posts and paid advertising.

The best advice that I can give you is to commit to producing quality video content, consistently, over least 6 months but preferably a year.

Consumers take their time seriously and they want to only watch quality content. This doesn’t mean that you need to get every video professionally produced, but you should have, or develop, the internal capability to produce quality video content.

At SyncLab Media we advocate for a 3-tiered video marketing strategy. Brand Identity, Brand Voice, and Brand Reputation. We expect our clients to create a lot of their own 2nd and 3rd tier content according to their strategy.

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