Tackling Food Insecurity

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Live TV Show Every Fridays - 11:00 am EST / 5:00 pm CET

Host: Ben Banerjee & Sveta Banerjee
Topic: Tackling Food Insecurity
Guest:
Eero Pisilä
MD Perunamestarit Oy
MD Tanzanice Agrofoods Ltd
Chairman Luonnosta Finland Ltd

Chapters:
00:00 Intro
01:31 Opening remarks
03:12 Sveta's story
04:16 Ben's story

Eero Pisilä and Perunamestarit
07:10 Eero's bio
10:08 What is your story?
11:19 Why potatoes?
12:37 Is food security a future’s problem?
13:34 What is Perunamestarit doing?
15:13 Could you tell us more about Luonnosta and Tanzanice?
16:57 Is the weather in Tanzania optimal to grow potatoes?
17:58 Which strategies do you have to prevent negative impacts of monocultures?
20:52 So, are you fruits and vegetables entrepreneur?
22:23 Are the farmers being paid under a fair trade scheme?
24:30 Are you promoting sustainable farming practices?
25:47 Why are certifications so important in your supply chain?
26:41 Have you implemented regenerative agriculture strategies?
27:27 Cooling facilities are energy intensive, how are you tackling that issue?
29:33 Which products are sold more, certified organic or conventional?
30:11 In which countries are you selling your products?
31:10 How do you manage gender equality?
32:13 Your products are carefully selected, what happens to the non-selected?
33:56 Are you looking for investors?
37:08 How much?
37:30 Are you looking for financial investors or strategic investors?
38:25 Are you considering other kind of organizations?
39:24 Are you looking for it as an equity investment or also as a loan?
40:13 How do you differenciate from competition?
41:32 How big is your team?
42:57 What is your business model?
44:03 You plan to keep considering social and environmental aspects in other countries?
45:16 Would you be open to work in an investor's country?
46:50 What would the funds used in?
48:08 Do farmers deliver the products in hubs? How does it work?
49:42 Are you planning to expand your reach?
51:42 Is Perunamestarit relying on partners for the execution of its service?
52:14 How can our audience support you?

54:16 Call to action
58:29 Epilogue
59:17 Outro

Eero Pisilä
- Enterprineur and founder of Perunamestarit Oy since 1987. Company has built on 90's seedpotato production and marketing model from finnish farms to global market, volumes over 10milj kg of certified seedpotatoes before business was sold to Dutch company HZPC.
- Chairman of Luonnosta trading company since 2005, building efficient international trading model for potatoes, fruits and vegetables. Network to over 20 countries.
- Founder and MD of Tanzanice Agrofoods Ltd since 2017
- Investor and chairman of Pohjolan Peruna Oy, Finland biggest potato processing factory 2007- 2021,when shares were sold.
- Chairman of Seed Traders association of Finland on 2000's
- Studies of Agrotechnology 1974-1978 in Helsinki University.
- Potato farm enterprineur in Finland 1976- 2014

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Categories: BUSINESS