The Digital Collective

2021 | 57:48 | ENTREPRENEURSHIP |

TONI LONTIS - BEYOND THE GRID
‘Socially Conscious Social’
MINI-COURSE
OVERVIEW - The skills & knowledge you will acquire during this course An Introduction to Social Media Marketing
Why do businesses use social media
Establishing your WHY and what you/your business stands for
How to use social media to sell your product/service
How to use marketing platforms e.g. Canva, Trello, Slack, Google, Zoom etc Getting familiar with all of the social platforms
Deciding which social platforms work best for your business
Planning, Crafting, and Scheduling Social Media Posts that perform Optimising your social for success
00 - INTRODUCTION - Introducing Beyond The Grid, A Socially-Conscious Social’ Mini-Course
1. 1 x VIDEO - Introducing ‘Social Conscious Social - the Mini-Course 2. 1 x PDF - Introducing your Social Media Manager coach Remy 3. 1 x PDF - Introducing your Business and Strategy coach Mia 4. 1 x PDF - ‘Socially Conscious Social’ Course Overview
5. 1 x PDF - BTG Blueprint
6. 1 x PDF - Course Timeline
01 - MODULE - Creating A Conscious Social Marketing Strategy
1. 1 x VIDEO - Introduction to Module 01
2. 1 x PDF - Who is your ideal customer/client?
3. 1 x CHECKLIST - Acquiring & growing customers/clients
4. 1 x FORM - Google Form/JotForm Discovery
5. 1 x WORKBOOK - Discovery Session
6. 1 x WORKBOOK + GRAPHIC - Social Marketing Strategy Workbook 7. 1 x WORKBOOK - What do you stand for as a business/product/entity? 8. 1 x PDF - Getting Your Social & Digital Logins & Social Set up
02 - MODULE - Building A Social Brand
1. 1 x VIDEO - Introduction to Module 02
2. 1 x VIDEO - P1 Getting to know Trello + Communication Tools 3. 1 x VIDEO - P2 Customising your Trello Board & Client Access 4. 1 x PDF - Best practices & social media specs
5. 1 x VIDEO - Do Followers Matter?
6. 1 x PDF - Brand aesthetic & setting up inspiration in Trello Board 7. 1 x CHECKLIST - Audit & optimisation of existing social media profiles
03 - MODULE - Planning Your Social Posts the BTG Way
1. 1 x VIDEO - Introduction to Module 03
2. 1 x PDF - Content Ideas (Carousel Posts, Stories, Highlights, Instagram Guides) 3. 1 x PDF - Themes Checklist
4. 1 x WORKBOOK - Working in Key Dates in your Calendar
5. 1 x PDF - Our Super Secret Recipe to High Performing Posts (Hashtags etc) 6. 1 x PDF - Timing of Posts
7. 1 x WORKBOOK - Researching content for social posts
04 - MODULE - Post Creation, Copywriting & Social (Re)Launch
1. 1 x VIDEO - Introduction to Module 04
2. 1 x VIDEO - An introduction to Canva and creating social assets (you don’t need to be a designer!)
3. 1 x PDF + VIDEO - Different Copywriting Styles for Different Platforms 4. 1 x PDF - Social Call to Actions Planning + Examples
5. 1 x PDF - A monthly social planning calendar by week
6. 1 x VIDEO - A demo of how to schedule posts via Later.com and Hootsuite 7. 1 x VIDEO - Boosting social posts
8. 1 x QUIZ + VIDEO - A wrap-up - how the course has gone + wrap-up quiz 9. 1 x PDF - A personalised CERTIFICATE of achievement
4 MODULES
37 topics
EXTRA MODULES FROM DIGITAL COLLECTIVE’S ‘BEYOND THE GRID’.
- SOCIAL ADVERTISING
- SOCIAL COPYWRITING (EXTENDED)
- ASSET CREATION (EXTENDED)
- COMMUNITY MANAGEMENT
- SELLING VIA SOCIAL - CONNECTING YOUR ECOMMERCE - SOCIAL PARTNERSHIP
- SOCIAL INFLUENCERS
- SOCIAL COMPETITIONS
- SOCIAL LEAD GENERATION VIA LINKEDIN
- CREATING TIK TOK’S & INSTAGRAM REELS
- ORGANISING PHOTOSHOOTS
https://www.digital-collective.co/beyondthegrid/

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