55:52 · 2018

Listen to the full episode here

Tips on how to use the 80/20 rule to grow your business

• There isn’t anything that would have more pay off than thoroughly wrapping your head around the 80/20 principle to grow your business.
• With the 80/20 Rule there isn’t really anything you can do about it. You can only work with it.
• I completely reoriented all of my sales thinking around the 80/20 principle, and that’s my book 80/20 sales and marketing.
• The first thing to understand is that sales and marketing is not a convincing people process. Sales and marketing is a disqualification process.
• The Five Power Disqualifiers
• If you start to look at customers, the first thing we’re going to do is we’re going to figure out who we’re not going to sell to, it greatly simplifies your entire life.
• Everything you do in sales and marketing is racking the shotgun.
• You really can outsmart a lot of sales situations, but you have to play by a different set of rules than everybody else is playing by.
• Get really, really good at one form of traffic AND one form of conversion

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There isn’t anything that would have more pay off than thoroughly wrapping your head around the 80/20 principle to grow your business.

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Doug:  Well, welcome back listeners to another episode of Real marketing Real Fast. Today I’ve got joining me in studio, Perry Marshall. Now, Perry’s author of 80/20 sales and marketing. So today’s episode is about the 80/20 rule. And I’m sure you’ve all heard of this before, but he’s given us some very practical things to consider when we’re looking at how we’re spending our time and our money or a company’s time and money in sales and marketing. In addition to that, Perry’s going to share a little bit about Google AdWords at the end, so make sure you stay tuned to the end.

Doug:  I think you’d be a little bit surprised and maybe shocked as I was when I heard his commentary and his comments and suggestions about the current status of Google and Google AdWords. So without further ado, I’d like to welcome Perry Marshall to The Real Marketing Real Fast Podcast. Well, welcome to The Meal marketing Real Fast podcast. I’m super excited to talk to you to Perry. So welcome to the show.

Perry Marshall: It’s great to be here. Thanks for having me. It’s an honor, we’re gonna have a good time today. We got a lot of crazy stories to tell.

Doug: Well, I hope so. Looking at your background and the people who recommended you bring me back to old memories of Dan Kennedy’s cassette tapes and big binder so I’ve got some gray hair for some of our listeners who know what cassette tape is so why don’t you share with our audience just a bit of your superpower, your experience and how you’ve come to this expert status where you’ve got these top gurus around the world saying “you’re the guy”

Perry Marshall: Well, you mentioned Dan Kennedy and when I was about 28 years old, I was a bitterly struggling sales rep with a year and a half old baby at home and a wife and spiraling credit card debt, and a sales career that was crashing and burning. In fact, I got demoted a few weeks later, and then I get fired a little while after that, but this one afternoon, I wandered into a Coliseum in Peoria, Illinois.

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